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SEO Services UK

Technical, content, and now AI.

Search engine optimisation for UK businesses — technical foundations, content built on real search demand, and visibility in the AI answers that increasingly sit above the results. Run by people who can also change the code.

SEO Services UK
Quick answer

We run SEO for UK businesses as one programme across three layers: the technical foundation a site needs to be crawled and rendered properly, content built on real search demand rather than guesses, and AI visibility for the answers now appearing above the results. Retainers start at £799 a month, published in full.

Most SEO proposals fail the same way: they arrive as a list of recommendations and leave the hard parts — the ones requiring a developer — permanently in the “awaiting client” column. Because we build software, the technical half does not stall. The audit that identifies a rendering problem, a crawl trap or a redirect chain is produced by people who can also fix it.

Key takeaways
  • Technical first. Content on a site engines cannot crawl properly is wasted spend.
  • Target difficulty you can actually win. A new domain chasing head terms burns a year.
  • AI answers sit above the results you rank in — ranking is no longer sufficient on its own.
  • Anyone guaranteeing a position is either guessing or targeting terms nobody searches.

What a programme covers

  • Technical SEO — crawlability, indexation, redirects, canonicals, site architecture, Core Web Vitals, and the JavaScript rendering problems that quietly hide content from engines.
  • Keyword research grounded in difficulty — what you can realistically win now, and what goes on the twelve-month list.
  • On-page work — titles, descriptions, headings, internal linking and the structure that distributes authority across the site.
  • Content built to match search intent, in the answer-first format engines extract from.
  • Structured data that reflects the page honestly.
  • Authority — directory and review-site presence, digital PR, and genuine citations rather than purchased links.
  • Reporting against impressions, positions, conversions and AI citations — not a rankings screenshot.

Specialisms

Depth in travel SEO — agencies, tour operators and DMCs — and in AI search through our AI SEO, generative engine optimisation and answer engine optimisation work. The underlying discipline is shared; the specialism is in knowing which queries matter in a sector and what the technical constraints actually are.

What we will tell you that most agencies will not

Common pitchWhat is actually true
“We guarantee page one.”Nobody controls the algorithm. A guarantee means easy terms nobody searches for
“You need 20 blog posts a month.”Volume without demand research produces pages that rank for nothing
“SEO takes 12 months.”Technical fixes move within weeks. Authority takes longer. Both are measurable throughout
“Here are your rankings.”Rankings are a proxy. Impressions, clicks and enquiries are the measure

Frequently asked questions

How much does SEO cost in the UK?

Our retainers start at £799 a month and are published in full on the pricing page, including what each tier contains. Agencies declining to publish any figure usually price on what they think you will pay.

How long before SEO works?

Technical fixes show in weeks. Content typically takes three to six months to mature. Authority is the slowest. Watch impressions rather than clicks early on — impressions move first, and flat impressions at six weeks means a targeting or indexation problem rather than a need for patience.

Do you require a long contract?

No. Retainers run month to month with 30 days’ notice. SEO needs continuity to work, but that should come from the work being worth continuing rather than from a contract you cannot leave.

Can you work with our existing developers?

Yes, and it often works best that way — we specify the technical work precisely enough to be implemented without a translation layer. Where your team is at capacity, we can implement it ourselves instead.

What if our site is new with no authority?

Then targeting is the whole game. A new domain chasing competitive head terms wastes a year; the same site targeting genuinely low-difficulty, high-intent terms can rank within months. The research that distinguishes the two is where the first month goes.

How the engagement runs

  • Scoping call, then discovery. We establish what you actually need before quoting. You approve scope before we write a line of code.
  • Fixed price or capped time and materials. Tightly specified work suits a fixed price; genuinely new work suits a capped retainer. We recommend one rather than offering both and letting you guess.
  • Weekly demos. You see working software every week, so nothing surprising turns up at the end.
  • You own everything. Repositories, infrastructure and documentation transfer to you on payment. No vendor lock-in, no licensing you do not control.
  • NDA as standard, usually before the first detailed call. We will often send one ourselves if you do not.

If you are planning work of this kind and want a straight assessment of scope, timeline and cost, tell us what you are building. We work with clients across the UK, EU and US.

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