Meta Ads Agency

The most common mistake is treating Meta like Google: a direct offer to a cold audience, judged on last-click. Someone scrolling is not in a buying moment. The ad has to earn attention first, and the measurement has to acknowledge that the enquiry may arrive days later through a different channel entirely.

How we run it

• Creative built for the feed — stopping power in the first second, and made for the placement rather than cropped into it.
• A testing structure that produces learnings — distinct concepts tested against each other, not minor variants.
• Audience strategy that gives delivery room to work instead of over-segmenting into starvation.
• Conversions API alongside the pixel, because browser-side tracking alone now misses a large share of events.
• Landing pages that continue the ad — we build them, so the handoff is not where the budget leaks.

Frequently asked questions

Does Facebook advertising still work for B2B?

It can, with realistic expectations. It rarely produces a direct enquiry from a cold audience for a considered purchase. It performs better earlier in the funnel — a guide, a tool, a case study — with the enquiry arriving later through search or direct. Judged on last-click, that work always looks like it failed.

Why have results got worse since iOS privacy changes?

Partly real and partly measurement. Less signal reaches Meta, so optimisation is less precise, and less conversion data returns, so results look worse than they are. Server-side tracking through the Conversions API recovers a meaningful share of both.

How much creative do we need?

More than most businesses expect, and refreshed more often. Creative fatigue is the most common cause of a campaign that worked and then stopped. Our packages include a defined volume of creative per month for exactly this reason.

Who owns the ad account?

You do. We work inside your Business Manager rather than ours, so the account, the pixel history and the audiences remain yours if we stop working together.

How the engagement runs

• Scoping call, then discovery. We establish what you actually need before quoting. You approve scope before we write a line of code.
• Fixed price or capped time and materials. Tightly specified work suits a fixed price; genuinely new work suits a capped retainer. We recommend one rather than offering both and letting you guess.
• Weekly demos. You see working software every week, so nothing surprising turns up at the end.
• You own everything. Repositories, infrastructure and documentation transfer to you on payment. No vendor lock-in, no licensing you do not control.
• NDA as standard, usually before the first detailed call. We will often send one ourselves if you do not.

If you are planning work of this kind and want a straight assessment of scope, timeline and cost, tell us what you are building. We work with clients across the UK, EU and US.