Generative Engine Optimisation (GEO) Services

The shift is simple to state and awkward to deal with. Someone researching a supplier used to compare ten blue links. Now they read one paragraph that names three companies. There is no second page, no scrolling past a competitor, and no way to buy your way in. Either the model has reason to name you, or the research finishes without you in it.

How we approach it

• Baseline first. We agree 20–30 prompts a real buyer would type, run them across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, and record exactly who gets named today. Without that, every later claim of improvement is unfalsifiable.
• Entity reconciliation. One set of facts everywhere — site, JSON-LD, llms.txt, Companies House, LinkedIn, directories, review sites.
• A coherent schema graph. Organization, Service, Product, FAQPage and Article nodes that reference each other properly instead of sitting as disconnected fragments.
• Retrievability. AI crawler permissions, an llms.txt that describes the business accurately, clean HTML, and no important content locked behind JavaScript.
• Citable content. Answer-first sections, comparison tables, defensible figures, and primary sources cited in the text.
• Corroboration. Directory and review-site presence, and a route into the third-party lists the engines already quote.
• Monthly measurement against the original prompt set, reported as movement rather than vibes.

What makes a page quotable

An honest word on the state of the field

GEO is new enough that confident claims should be treated carefully, including ours. No engine publishes a ranking system. Results vary between models, between phrasings of the same question, and between weeks. Anyone quoting you a guaranteed citation rate is describing something they cannot control.

What is defensible is this: the practices above make a site easier to retrieve, parse, corroborate and quote. They are the same practices that make a site genuinely clearer for a human reader, which is why they are worth doing even if a given engine changes its behaviour next quarter.

Frequently asked questions

What is the difference between GEO and SEO?

SEO competes for a position in a list of links. GEO competes to be one of the sources a model uses when it writes an answer instead of showing that list. They share foundations, but GEO weights entity consistency, extractable structure and third-party corroboration much more heavily.

Does llms.txt actually work?

It is an emerging convention rather than a standard any engine commits to honouring, and it should be treated as cheap insurance rather than a lever. Generating it from the site’s own content costs almost nothing and guarantees a clean, accurate summary exists if a crawler does read it. We publish one here.

How do you measure GEO?

A fixed prompt set, agreed with you, run monthly across the major engines, logging whether you were named, in what position, and what was said about you. Fixed prompts matter: changing the questions between runs makes the trend meaningless.

Is it worth doing for a small business?

Often more so than for a large one. Answer engines are not weighted towards brand size the way classic search is, and a small specialist with clear, consistent, well-structured information can be named alongside far larger competitors.

How the engagement runs

• Scoping call, then discovery. We establish what you actually need before quoting. You approve scope before we write a line of code.
• Fixed price or capped time and materials. Tightly specified work suits a fixed price; genuinely new work suits a capped retainer. We recommend one rather than offering both and letting you guess.
• Weekly demos. You see working software every week, so nothing surprising turns up at the end.
• You own everything. Repositories, infrastructure and documentation transfer to you on payment. No vendor lock-in, no licensing you do not control.
• NDA as standard, usually before the first detailed call. We will often send one ourselves if you do not.

If you are planning work of this kind and want a straight assessment of scope, timeline and cost, tell us what you are building. We work with clients across the UK, EU and US.