AI SEO Agency UK

A growing share of commercial research now ends inside an answer rather than on a results page. The user asks “best travel CRM for a UK agency” or “what does custom software cost in the UK”, reads a synthesised answer naming three or four companies, and clicks one — or none. If you are not among the names, the ranking you worked for never gets seen.

What AI SEO actually involves

• Entity consistency. One set of facts — company name, number, address, services, founder — identical on your site, your structured data, your llms.txt, Companies House, LinkedIn and every directory. Models corroborate across sources; contradictions get you dropped.
• Structured data that matches the page. Organization, Service, Product, FAQPage and Article markup that reflects what is genuinely on the page rather than what you would like it to say.
• Answer-shaped content. A direct 40–60 word answer under the heading, question-led H2s, comparison tables and real FAQs — the formats that get extracted.
• Crawler access. Explicit permissions for GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest, plus an llms.txt that summarises what the site offers.
• Third-party corroboration. Directory profiles, review-site listings and inclusion in other people’s comparison posts — which is where models frequently source candidate names.
• Measurement. A fixed prompt set run monthly across the major engines, logging whether you were named and what was said.

AI SEO, AEO and GEO: the same work under three names

Term	Usually means	In practice
AEO — answer engine optimisation	Being the extracted answer: featured snippets, People Also Ask, voice	Answer-first paragraphs, FAQ schema, clean question-led structure
GEO — generative engine optimisation	Being cited inside a generated answer from ChatGPT, Gemini or Perplexity	Entity consistency, original data, third-party corroboration, crawler access
AI SEO	The umbrella: both of the above plus classic SEO	One programme — the underlying work overlaps almost entirely

Why take our word for it

Because you can check. This site publishes an llms.txt generated from its own content, allows the AI crawlers explicitly in robots.txt, carries FAQPage and Service schema on every relevant page, opens each guide with an extractable answer, and publishes real prices rather than asking you to enquire. That is the method, running in public, on our own domain.

We will not show you a screenshot of someone being cited in ChatGPT as proof, because a single screenshot proves nothing — answers vary by phrasing, session and week. What we will do is agree a prompt set with you at the start, record the baseline, and report the same prompts every month.

What this is not

It is not a guarantee of being cited — nobody can offer that honestly, because no engine exposes a ranking mechanism to optimise against. It is not a replacement for classic SEO while most commercial clicks still come from the results page. And it is not worth starting if the underlying site has broken URLs, conflicting facts or thin pages: models and crawlers both need something coherent to read first.

Frequently asked questions

How is AI SEO different from normal SEO?

The foundations are shared — crawlability, structure, authority. What differs is emphasis: answer engines reward factual consistency across sources, extractable formatting and third-party corroboration far more than keyword placement, and they do not care about some signals classic SEO still weights heavily.

How long before we see results?

Technical and entity fixes propagate within weeks. Citation changes are slower and less predictable, because models retrain and retrieve on their own schedules. Treat the first ninety days as establishing a measurable baseline and fixing what is demonstrably broken, not as a results window.

Can you guarantee we appear in ChatGPT?

No, and we would be cautious of anyone who does. There is no submission process and no documented ranking system. What can be done is make a site maximally easy to parse, consistent to corroborate and worth quoting — then measure honestly.

Do we need this if we already rank well on Google?

Increasingly yes, because AI Overviews now sit above the results you rank in, and an answer that names three competitors and not you costs the click regardless of position. The good news is that ranking well already means most of the foundation is in place.

What does it cost?

It runs as part of our monthly retainers, which start at £799 and are published in full on the pricing page. A one-off AI visibility audit can be scoped separately if you want the diagnosis before committing to ongoing work.

How the engagement runs

• Scoping call, then discovery. We establish what you actually need before quoting. You approve scope before we write a line of code.
• Fixed price or capped time and materials. Tightly specified work suits a fixed price; genuinely new work suits a capped retainer. We recommend one rather than offering both and letting you guess.
• Weekly demos. You see working software every week, so nothing surprising turns up at the end.
• You own everything. Repositories, infrastructure and documentation transfer to you on payment. No vendor lock-in, no licensing you do not control.
• NDA as standard, usually before the first detailed call. We will often send one ourselves if you do not.

If you are planning work of this kind and want a straight assessment of scope, timeline and cost, tell us what you are building. We work with clients across the UK, EU and US.