# Autratech

Autratech is a UK-based custom software studio delivering web platforms, cloud infrastructure, AI systems and mobile applications for clients across the UK, EU and US.

## Services
- [Web Development](https://autratech.co.uk/services/web-development/): Building high-performance, scalable web platforms using modern frameworks like Laravel and Django for global business success.
- [DevOps Services](https://autratech.co.uk/services/devops-services/): Optimizing your infrastructure with automated CI/CD pipelines and cloud-native security for 24/7 enterprise-grade reliability.
- [UI/UX Design](https://autratech.co.uk/services/ui-ux-design/): Creating intuitive, user-centric digital experiences that enhance engagement and streamline complex user journeys seamlessly.
- [CMS Development](https://autratech.co.uk/services/cms-development/): Developing bespoke content management systems that empower your team to manage digital assets with speed and absolute ease.
- [Artificial Intelligence](https://autratech.co.uk/services/artificial-intelligence/): Implementing custom LLMs and generative AI solutions to automate workflows and unlock deep data-driven business insights.
- [App Development](https://autratech.co.uk/services/app-development/): Engineering robust mobile and cross-platform applications with advanced features to dominate competitive global markets.
- [AI SEO Agency UK](https://autratech.co.uk/services/ai-seo-agency/): Search is being answered, not just listed. We make UK businesses findable and citable in ChatGPT, Google AI Overviews, Gemini and Perplexity — alongside the classic rankings that still convert.
- [Generative Engine Optimisation (GEO) Services](https://autratech.co.uk/services/generative-engine-optimisation/): Generative engine optimisation is the work of getting your business cited inside AI-generated answers. We audit what the engines can currently see, fix the entity and structure problems, and track citations monthly against a fixed prompt set.
- [Travel SEO Agency](https://autratech.co.uk/services/travel-seo/): SEO for travel agencies, tour operators and DMCs — destination pages that rank and convert, the technical work booking sites need, and the trust signals the travel sector is judged on. We build travel software too, so we understand the booking stack underneath.
- [Custom Software Development UK](https://autratech.co.uk/services/custom-software-development/): Bespoke software for UK businesses that have outgrown off-the-shelf tools — customer portals, booking and workflow systems, internal platforms and integrations. Scoped in discovery, priced before build, and handed over with full ownership.
- [Laravel Development Agency](https://autratech.co.uk/services/laravel-development/): A UK Laravel development agency building and rescuing Laravel applications — new builds, version upgrades, performance work and takeovers of codebases somebody else started. Tested, documented and handed over with full ownership.
- [Answer Engine Optimisation (AEO) Services](https://autratech.co.uk/services/answer-engine-optimisation/): Answer engine optimisation is the work of being the extracted answer — featured snippets, People Also Ask, voice results and AI Overviews. We restructure pages so the answer is liftable, and mark it up so engines can find it.

## Selected work
- [TravelCRM](https://autratech.co.uk/work/travelcrm/): A purpose-built CRM for travel agencies — enquiries, quotes, bookings and supplier settlement in one platform, live at crm.sd-marketing.cloud.
- [TravelBusinessFirst](https://autratech.co.uk/work/travelbusinessfirst/): A premium booking experience for business travel, built around speed and a fare engine that stays honest.
- [Omvio](https://autratech.co.uk/work/omvio/): An all-in-one chatbox that unifies every customer conversation into a single AI-assisted inbox.

## Frequently asked questions
- Q: How does an engagement typically start?
  A: Every project starts with a scoping call and a short technical discovery phase. You get a written proposal covering timeline, team and a fixed price or a capped time-and-materials estimate — you approve scope before we write a line of code.
- Q: How long does a project usually take?
  A: It depends on scope: a focused MVP typically ships in 6 to 10 weeks, a full platform build in 3 to 6 months. Whatever the length, we work in weekly sprints with a visible backlog, so you always know exactly what shipped and what's next.
- Q: Do we own the code once the project ends?
  A: Yes, entirely. Repositories, infrastructure and documentation are transferred to your organisation — no vendor lock-in, no licensing you don't control. If you want to bring development in-house later, everything is built to hand over cleanly.
- Q: What happens after launch?
  A: Launch is a milestone, not an exit. Most clients move onto a support and maintenance retainer — monitoring, security patching and a defined response SLA — or keep us on for ongoing feature work. Either way, the same engineers who built it are the ones supporting it.
- Q: How do you handle data protection and security?
  A: All engagements run under NDA, with GDPR-aligned data handling for UK and EU clients and secure development practices throughout — code review, dependency scanning and access controls as standard, not an add-on.
- Q: How much does a project cost?
  A: Project work runs from £10,000 for a focused internal tool to £350,000+ for a complex, multi-role platform, with most engagements landing between £30,000 and £150,000. Ongoing work runs as a monthly retainer from £799. We price after discovery, not before it, so the number reflects your actual scope rather than a generic band — see the pricing page for the full breakdown by project type.
- Q: Do you work fixed price or time and materials?
  A: Both, depending on how well-defined the scope is. A tightly-specified integration or feature suits a fixed price; a genuinely new product suits a capped time-and-materials retainer, where cost transparency stays high but scope can flex as you learn. We will recommend one, not just offer both and let you guess.
- Q: Is there a minimum engagement length?
  A: No fixed minimum, but most projects need at least a few weeks to move past discovery. For ongoing work, our retainer can scale up or down monthly — there is no long-term lock-in contract.
- Q: What technologies do you work with?
  A: Primarily Laravel, Node.js, React, Vue and Python on the backend and frontend, deployed on AWS or equivalent managed cloud infrastructure. We choose the stack for the problem, not the other way around, and we are equally comfortable extending an existing codebase in a stack we did not originally choose.
- Q: Can you take over an existing codebase or half-finished project?
  A: Yes — this is a large part of what we do. We start with a short technical audit to understand what is genuinely load-bearing versus what needs rework, then agree a plan before touching production. See our guide on rebuild vs refactor for how we approach that decision.
- Q: Who will actually work on our project?
  A: A small, named senior team — the engineers who scope the work are the ones who build it, not a rotating pool of whoever is free. You will know exactly who you are talking to for the life of the engagement.
- Q: How do you communicate during a project?
  A: A shared channel for day-to-day questions, a weekly progress update with a working demo, and direct access to the engineers — not a project manager relaying messages. You always know what shipped this week and what is next.
- Q: Do we need to worry about IR35 if we work with you?
  A: No. We engage as a business-to-business services contract, not a personal service company supplying an individual's time — there is no IR35 determination for your business to make. Full detail in our IR35 guide.
- Q: Will you sign an NDA before we share details?
  A: Yes, always, and usually before the first proper scoping call — we expect it and will often send one ourselves if you do not.
- Q: What happens if our requirements change mid-project?
  A: They usually do, at least a little, and that is normal. We work in short sprints with a visible backlog, so re-prioritising is a conversation, not a formal change-request process — genuinely new scope is quoted separately rather than silently absorbed or blocking progress on everything else.
- Q: What if we are not happy with the work?
  A: Tell us — weekly demos exist precisely so nothing surprising shows up at the end. Because engagements are not locked into a long contract, you are never stuck; in practice this comes up rarely because scope is agreed before we build, not after.
- Q: Can you build an MVP or prototype, not just a full product?
  A: Yes — MVPs are a large share of our work, typically delivered in 8 to 12 weeks for a well-scoped core journey. See our MVP delivery guide for how we scope one properly.
- Q: What industries do you have experience in?
  A: Travel and booking platforms, fintech, logistics, healthcare-adjacent (non-clinical) systems, and B2B SaaS, among others. If your sector is not on that list, the underlying engineering discipline — scoping, architecture, secure delivery — carries across regardless.
- Q: Do you write automated tests and document the system?
  A: Yes, as standard, not as an optional extra — automated test coverage, code review and handover documentation are part of every build, so what you own at the end is something your own team (or ours, on an ongoing retainer) can actually maintain.
- Q: Do you work with clients outside the UK?
  A: Yes — alongside UK clients we deliver for businesses across the EU and US, with overlapping working hours and GDPR-aligned data handling as the default, not a special request.

## Packages
- Foundation: £799/month — Perfect for small businesses establishing a professional online presence.
  - Website development & maintenance
  - Up to 2 hours of amendments / month
  - Full SEO (basic) — on-page, keyword research & technical
  - 1 SEO-optimised blog article / month
  - Social media management — 8 posts / month across 2 platforms
  - LinkedIn management — 2 company + 2 personal posts / month
  - Google Analytics 4 & Search Console setup
  - Basic monthly performance reporting
- Growth: £1,499/month — For growing businesses ready to scale their online presence and generate more leads.
  - Everything in Foundation, plus:
  - Up to 5 hours of amendments / month
  - Full SEO (advanced) — off-page, technical & competitor analysis
  - SEO content engine — 4 blog articles / month
  - Social media — 20 posts / month across 3 platforms
  - 4 short videos + 8 stories / month
  - LinkedIn — 12 posts / month (6 company + 6 personal)
  - 2 email campaigns / month + lead nurturing
  - Meta ads management + 6 ad creatives with A/B testing
  - CRO, landing pages & monthly strategy call
- Dominate: £2,499/month — For established businesses ready to dominate their industry and maximise ROI.
  - Everything in Growth, plus:
  - Unlimited website amendments
  - Full SEO (premium) — schema & competitor domination
  - SEO content engine — 8 blog articles / month
  - Social media — 30 posts / month across 4 platforms
  - 8 short videos + 12 stories / month
  - LinkedIn — 20 posts / month (12 company + 12 personal)
  - Google Ads management + CRM & marketing automation
  - 4 email campaigns / month + advanced automation
  - Dedicated account manager, priority support & growth call

## Products
- [TravelCRM](https://autratech.co.uk/travelcrm/): A CRM built for travel agencies — a unified enquiry inbox, branded quoting, bookings and itineraries, supplier settlement, payments and deposits, automated follow-ups, team roles and reporting. In production at crm.sd-marketing.cloud.

## Journal
- [What Is Generative Engine Optimisation (GEO)? The UK Guide for 2026](https://autratech.co.uk/what-is-generative-engine-optimisation/): GEO is the work of getting your business named inside AI-generated answers. What it is, how it differs from SEO, what actually influences citation, and how to measure it honestly.
- [What Is Answer Engine Optimisation (AEO)? How It Differs from SEO and GEO](https://autratech.co.uk/what-is-answer-engine-optimisation/): AEO is structuring content so a search engine can lift the answer out of it. What it covers, how it differs from GEO, and the format that actually gets extracted.
- [llms.txt Explained: What It Is, Whether It Works, and How to Write One](https://autratech.co.uk/llms-txt-explained/): llms.txt is a plain-text summary of your site for AI crawlers. What the convention is, what it is not, the honest state of adoption, and a template you can copy.
- [SEO for Travel Agencies: The Complete 2026 Guide](https://autratech.co.uk/seo-for-travel-agencies/): How travel agencies actually win search: which queries are winnable against the OTAs, what a destination page needs, the technical traps in booking sites, and the trust signals the sector is judged on.
- [Best CRM for Travel Agencies in the UK (2026 Comparison)](https://autratech.co.uk/best-crm-for-travel-agencies-uk/): An honest comparison of CRM options for UK travel agencies — generic platforms, travel-specific tools and purpose-built software — including where our own product fits and where it does not.
- [How Much Does a Website Cost in the UK in 2026?](https://autratech.co.uk/how-much-does-a-website-cost-uk/): Real UK website costs by type, what actually drives the number, the ongoing costs most quotes leave out, and how to tell a £2,000 quote from a £20,000 one.
- [Workflow Automation for UK SMEs: 25 Processes to Automate First](https://autratech.co.uk/workflow-automation-uk-smes/): Which business processes are actually worth automating, how to tell a good candidate from a bad one, what it costs, and the exceptions that decide whether it works.
- [SEO vs AEO vs GEO vs SXO: What Each Does and Which You Actually Need](https://autratech.co.uk/seo-vs-aeo-vs-geo-vs-sxo/): Four acronyms, heavily overlapping work, and a lot of agencies selling them as separate retainers. What each one genuinely means and how to tell which you need.
- [LLM SEO: How Language Models Choose Which Sources to Cite](https://autratech.co.uk/llm-seo-how-models-choose-sources/): What is actually known about how AI answer engines pick sources, what is speculation, and what you can do about the parts that are observable.
- [Taking Over an Existing Codebase: How a Software Rescue Actually Works](https://autratech.co.uk/taking-over-an-existing-codebase/): Your developer left, the agency stopped responding, or the build stalled at 70%. Here is how an incoming team assesses what you have, what it costs, and how to hand over without losing the work you paid for.
- [What Is SXO? Search Experience Optimisation Explained](https://autratech.co.uk/what-is-sxo/): SXO joins SEO and conversion work: earning the click, then making the page deliver what the click was looking for. What it covers and how to measure it.
- [Fixed Price or Time and Materials? Choosing the Right Contract for a UK Software Project](https://autratech.co.uk/fixed-price-vs-time-and-materials-software/): Fixed price protects your budget but punishes change. Time and materials absorbs change but needs trust. Here is how to tell which one your project actually needs — before you sign.

## Contact
- Email: hello@autratech.co.uk
- Website: https://autratech.co.uk/